Audience Profile theory

Obviously we will find out the Audience Profile for real once we have carried out the actual research on audiences with Indie music, but this is a good idea of what we think the audience will be:

Gender: The majority of the audience will be male but there will definitely be some female appreciators.

Age: The indie/rock age range is those around 15-30. Some of the older generation don't enjoy the music yet those younger than 15's music taste may not have matured yet.

Interests: The average person within this age range would probably enjoy going out with their friends to parties and dancing. They probably feel that music plays a big part in their life as they listen to it a lot, whether it's at home on their computer on on their MP3 players, when they're on the move.

What they expect to see: Indie/rock music videos can normally contain anything. If you look at say, the Arctic Monkeys, there are no definitive plots in the video, quite often it's them in picture-esque locations and then there are cuts to the band performing.

How we will appeal to them: Animal House want to incorporate some sort of pursuit within the video, we think it would be quite interesting if the audience didn't necessarily see what the members of the band were chasing for, as it would add a sense of mystery and would also conform to the general rule or randomness within Indie videos.