Audience Feedback Preparation

Yesterday I helped Charlie create a Facebook group named "Animal House A2 Media". Soon Emiel is going to upload the video onto Youtube and then we can post that as a link on the group. We are doing this to make our audience feedback and our video easily accessible. We can make discussions and questionnaires and get the members of the group (of whom mostly are within our target audience age range) to fill in for us to see what they feel about the video.

Feedback

Miss Mapp took our music video to a bunch of media specialists (one of which worked on some of the new Call of Duty game) and she got some feedback.

The one thing that they picked up on which I'm a little disappointed with is that there is a small glitch in one of our shots where we have added a jump cut in. The leaves on the trees in the background change position due to the wind and they also become a bit darker as there was a shadow covering them a bit it is nothing that can be helped! But, with the audience testing i have done, none of the people have seen this until i slowed it down and showed them myself. So, all in all, it is harly noticable. Maybe its just because that these media people do this sort of thing for a living!

Another thing that was picked up on was the fact that the plot was a little unclear and they couldn't understand what we were running for. I think this a good thing because we wanted the video to be slightly unclear so that is in keeping with similar music videos and bands within the same genre. It also make the video repeatable. Basically, the audience will have to watch it over and over to understand what is going on.

Audience Research

Within the next week to two weeks, the band are going to start undertaking their audience research (the questionnaires, etc...) as as soon as this is done, we will have a great idea on what the audience want and expect in our music video, meaning that we can storyboard, and then get filming!!

I think it would be most rewarding if we were all to do our research separately, then we can come together and compare our results, looking at the most popular/average answers making it easier to decide on a whole what the audience really want.

Audience Profile theory

Obviously we will find out the Audience Profile for real once we have carried out the actual research on audiences with Indie music, but this is a good idea of what we think the audience will be:

Gender: The majority of the audience will be male but there will definitely be some female appreciators.

Age: The indie/rock age range is those around 15-30. Some of the older generation don't enjoy the music yet those younger than 15's music taste may not have matured yet.

Interests: The average person within this age range would probably enjoy going out with their friends to parties and dancing. They probably feel that music plays a big part in their life as they listen to it a lot, whether it's at home on their computer on on their MP3 players, when they're on the move.

What they expect to see: Indie/rock music videos can normally contain anything. If you look at say, the Arctic Monkeys, there are no definitive plots in the video, quite often it's them in picture-esque locations and then there are cuts to the band performing.

How we will appeal to them: Animal House want to incorporate some sort of pursuit within the video, we think it would be quite interesting if the audience didn't necessarily see what the members of the band were chasing for, as it would add a sense of mystery and would also conform to the general rule or randomness within Indie videos.